Cannabis Brand Opportunities Revealed in Consumer Behavior Research
According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to…
According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to…
More women are buying cannabis, which could lead to shift in product demand. Women still make up a minority of…
Marketing in the cannabis industry comes with a long list of challenges. With restrictions on social media advertising, pay-per-click advertising,…
National cannabis brands are common in several sectors including infused products, vape pens and retail. But the industry has not…
National cannabis brands are common in several sectors including infused products, vape pens and retail. But the industry has not…
An essential part of successful marketing in any industry is understanding consumer behavior and how psychology affects purchasing decisions. There…
Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in…
The coronavirus pandemic forced marijuana companies to be creative in getting the word out during this year’s 4/20 sales event….
A captive audience in search of digital distraction, combined with boosted cannabis demand during the COVID-19 pandemic, means Canada’s marijuana…
To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have…