How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer…
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer…
When the cannabis industry says growers should “protect their cannabis brand,” what does that really mean? How to protect your…
Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will…